Exploring user perception of pop-up advertisement

碩士 === 國立中興大學 === 科技管理研究所 === 102 === Nowadays, not only on the computer but also the smart phones and other mobile devices are increasingly common, Internet advertising has become more various. There are many different options for advertisers to use. But when intrusive advertising appears too ofte...

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Bibliographic Details
Main Authors: Pei-Yu Hsu, 徐佩妤
Other Authors: Ying-Jiun Hsieh
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/76635709405069487411