An Empirical Study of Customer Engagement and Customer Participation- In the Case of Service Industry
碩士 === 國立中興大學 === 行銷學系所 === 102 === "Customer Participation" was defined as a process of receiving services and creating value with enterprises; "Customer Engagement" was the behavior of process beyond purchase, such as recommended consumption or opinions feedback. However, in pr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6ta8wa |