B2B usage segmentation under competition

碩士 === 國立中興大學 === 行銷學系所 === 102 === Market segmentation is the key of the successful marketing of strategies and results in increased marketing effectiveness and efficiency. Even more, one benefit of market segmentation is a better understanding of customers’ needs and characteristics. However, cust...

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Bibliographic Details
Main Authors: Meng-Ting Chen, 陳夢婷
Other Authors: Ming-Chih Tsai
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/91420111108357883686