B2B usage segmentation under competition
碩士 === 國立中興大學 === 行銷學系所 === 102 === Market segmentation is the key of the successful marketing of strategies and results in increased marketing effectiveness and efficiency. Even more, one benefit of market segmentation is a better understanding of customers’ needs and characteristics. However, cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91420111108357883686 |