Evaluating International IMC Strategy – Perspective of Industrial Customer from Developing Countries

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === The production cost in developed countries has been rising up dramatically; many manufacturers in Europe, America and Japan have moved their production plants to developing countries where the labor source is sufficient on lower cost. Thus enhances the econo...

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Bibliographic Details
Main Authors: Chiu-Chu Su, 蘇秋菊
Other Authors: Ming-Chih Tsai
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/80578429314633163922