Evaluating International IMC Strategy – Perspective of Industrial Customer from Developing Countries
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === The production cost in developed countries has been rising up dramatically; many manufacturers in Europe, America and Japan have moved their production plants to developing countries where the labor source is sufficient on lower cost. Thus enhances the econo...
Main Authors: | Chiu-Chu Su, 蘇秋菊 |
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Other Authors: | Ming-Chih Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/80578429314633163922 |
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