The Effects of Promotion Framing and Deal Proneness on Attitudes toward Sales Promotion.
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === Sales promotions have played an important role in the promotional strategies. Sales promotions can be classified roughly to price-oriented and none price-oriented promotions. Prior researches proposed that none price-oriented promotions were better in elicit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44632776135246389072 |