An Application of Game Theory to Selections of Marketing Channels in Insurance Industry
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 102 === There are direct, indirect or combination methods for the choices of channels for insurance marketing. On the contrary, consumers also could purchase the insurances by the same ways. Compared to the international insurance markets, our insurance market is fu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t4wqaw |