Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants
碩士 === 國立中興大學 === 生物產業管理研究所 === 102 ===
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/hw2swm |