Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants

Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants

碩士 === 國立中興大學 === 生物產業管理研究所 === 102 ===

Bibliographic Details
Main Authors: Wan-Ting Huang, 黃宛婷
Other Authors: 王世澤
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/hw2swm
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spelling ndltd-TW-102NCHU58550052019-10-07T03:38:47Z http://ndltd.ncl.edu.tw/handle/hw2swm Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants 消費者之商店品牌權益對認知風險、認知價值與再惠顧意圖之影響－餐廳牛排為例 Wan-Ting Huang 黃宛婷 碩士 國立中興大學 生物產業管理研究所 102 王世澤 2014 學位論文 ; thesis 71 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立中興大學 === 生物產業管理研究所 === 102 ===
author2 王世澤
author_facet 王世澤
Wan-Ting Huang
黃宛婷
author Wan-Ting Huang
黃宛婷
spellingShingle Wan-Ting Huang
黃宛婷
Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants
author_sort Wan-Ting Huang
title Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants
title_short Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants
title_full Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants
title_fullStr Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants
title_full_unstemmed Study on the Impact of Consumers’ Brand Equity on Perceived Risk, Perceived Value and Purchase Intention - A Case Study of Steak in Restaurants
title_sort study on the impact of consumers’ brand equity on perceived risk, perceived value and purchase intention - a case study of steak in restaurants
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/hw2swm
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