Loyalty or Defection? An Application of Equity Theory on Service Recovery in Hospitality Industry: A Star Rating Perspective
碩士 === 國立勤益科技大學 === 企業管理系 === 102 === As the incomes and consumption capacity of people increase day by day, they attach more importance to the quality of life. Life no longer means focusing only on work but focusing more on the entertainment on holidays. Thanks to the convenience of transportation,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23364907751505249846 |