A Study on the Purchase Motivation and Purchase Intention for Pet Insurance
碩士 === 國立勤益科技大學 === 企業管理系 === 102 === The pet insurance is becoming more and more popular for pet owners, because more and more people view pet as one of their family members. This paper investigates the relationships between purchase motivation, service quality, purchase involvement, purchase attit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10036493322587538911 |