| Summary: | 碩士 === 國立勤益科技大學 === 流通管理系 === 102 === The main purpose of the tourism factories is to transform the manufacturing process which traditional customers can’t see into a rich and transparent manufacturing process.In addition to bring the new life into the old enterprises, the tourism factories also create differential thematic designs, tourism service operation modes. Through appreciating the history of the brands and the on-site realistic experiences, the brands’industrial image arises.With the image of the brands rooted in the hearts of customers, tourism factories raise the awareness of the image, stretch customers’ trust in the brands, achieve customers’ purchasing intentions for the brand and establish good relationship between customers and the brand.The study aims at visiting TaTung Soy Sauce Tourism Factory of customers’ type by means of questionnaires to compare customers with level of brand trust, brand image and brand awareness. There are six hundred questionnaires in total, with four hundred effective questionnaires on the visitors, while there are two hundred effective questionnaires without experiences in visiting. The results indicate that the brand awareness, brand image and brand trust have significant benefits on the customers who visit the factory. At the same time, the brand awareness, brand image and brand trust have significant influences on different types of customers’ purchasing intentions. Moreover, the brand image has the greatest influences on the customers’ purchasing intentions.
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