Research on the Optimal Pricing Strategy of Incumbent and New Products During New Product Preannouncement
碩士 === 國立成功大學 === 工業與資訊管理學系 === 102 === New entry and new product releases have a major impact on incumbent products. An industry requires high technology and considerable capital, as these factors create a substantial barrier to entry into the market. In this situation, there are very few competing...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73086428085389717667 |