A Market Oriented New Product Development Procedure for the Cosmetics Industry

碩士 === 國立成功大學 === 工業與資訊管理學系碩士在職專班 === 102 === Although the cosmetic industry is a highly booming and growing business, its product development is rapidly changing and adapting to meet customers’ requirements and satisfactions. Currently, this marketplace is shared by few major brands only. Therefore...

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Bibliographic Details
Main Authors: Yi-FeiWang, 王乙妃
Other Authors: Tai-Yue Wang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/06172737245953275998