The Impact on Online-purchase by Different Promotion Models
碩士 === 國立成功大學 === 工業與資訊管理學系 === 102 === Online-retailers use various promotion methods such as contingent free-shipping, price discounts, and gift cards to increase their profits in the E-market. At the same time, the retailers concern the decision on how to increase their profit margin and set prom...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17698325793897876719 |