A Study on the Effect of Product Attribute to Involvement and Perceived Quality - Using Wet Wipe Purchasing Behavior as an example
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 102 === Abstract Nowadays, it is very often to see all kinds of non-woven applications in sanitary fields, such as wet wipe, diaper, sanitary napkin…etc. All these kinds of one-time use product are getting more popular, because of technology growth in non-woven...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/4h6yfp |