The Study of Consumer Preferences of Web-based Group-Buying, Accommodation Products
碩士 === 國立成功大學 === 企業管理學系 === 102 === Group-buying is an Online to Offline business model, and the assortment of accommodation is one of the potential items in the future. This study use conjoint analysis to find out the most important attributes in the minds of consumers, as well as the differences...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/90381772868355309694 |