The Effect of Electronic Image on Consumers' Purchase Intention: the moderation of purchasing intention
碩士 === 國立成功大學 === 企業管理學系 === 102 === Corporate image represents the company and its products. If brick and mortar oriented stores creates trust and support from consumers by maintaining a good corporate image, online stores is also of no exception. Electronic image is the corporate image of an onlin...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/44jw5t |