The Effect of Electronic Image on Consumers' Purchase Intention: the moderation of purchasing intention
碩士 === 國立成功大學 === 企業管理學系 === 102 === Corporate image represents the company and its products. If brick and mortar oriented stores creates trust and support from consumers by maintaining a good corporate image, online stores is also of no exception. Electronic image is the corporate image of an onlin...
Main Authors: | Yu-TingHuang, 黃郁婷 |
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Other Authors: | Quey-Jen Yeh |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/44jw5t |
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