The Relationship among Service Quality, Perceived Value, Switching Costs, and Repurchase Intention in Hair Styling Service

• Main Authors: Chuan-LinYen, 顏傳霖
• Other Authors: Ching-Ying Huang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/n25y2n

碩士 === 國立成功大學 === 企業管理學系 === 102 === The purposes of this study are to find the relationships among service quality, perceived value, and repurchase intention in hair styling service and examine the moderator effects of switching costs between perceived value and repurchase intention. Hierarchical and multiple regression analysis were used to analyze the data collected from Internet. The main findings are as follows: (1) interaction quality, physical environment quality, and outcome quality are positively influencing service quality; (2) service quality positively influences both perceived value and repurchase intention; (3) perceived value has indirect mediator effect between service quality and repurchase intention; (4) the moderator effect of switching costs is not support. In conclusion, service providers should strengthen their advantage service and bring more value than competitors for customers.