East meets West: A Study on Green Purchasing Behavior using and extending the Value-Belief-Norm Theory
碩士 === 國立成功大學 === 國際經營管理研究所 === 102 === The growth in the green product segment has grown substantially in the last decade and with that created a new kind of marketing, green marketing. As such the study of green purchasing behavior is becoming increasingly more relevant again and the value belief...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/11157133185413659282 |