The Antecedents of Innovativeness and Its Impact to Firm Performance: Moderating Effect of Social Network Services Usage in Creative Industry
碩士 === 國立成功大學 === 國際經營管理研究所 === 102 === Since creative industry is an immature sector, the firm innovativeness is influenced by the orientation of its business owner. This relation is also affected by the rise of social networking sites that have been used by business owner in their daily activity....
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33879666223732848453 |