The Study of Consumers' Choice “HAWRIN”or not of DeterminantFactors
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 102 === In recent decades, in Taiwan the household air conditioners have been fiercely competitive. As for the product life cycle, it has reached the maturity stage, plus the approach of the low-profit times, so that many corporate brands are emerging, includ...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88418435861519677643 |