A Study of Relationship among Product Positioning, Anti-Counterfeiting Label, and Purchase Intention - A Case Study of Disney Products
碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 102 === The purpose of this research was based on anti-counterfeiting label to construct an integrated model, and applied literature reviews to examine the relationship of product positioning, anti-counterfeiting and purchase intention. Therefore, in this paper...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qgwes8 |