On Consumer Perspective Acquisition Method in Electronic Word-of-Mouth
碩士 === 國立成功大學 === 製造資訊與系統研究所 === 102 === Consumer demand is an important basis for product innovation and service improvement. Traditionally, consumer demands are identified through the interactions of sale staff with consumers, expert interviews and questionnaires. With the rapid development of net...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29744580887857507502 |