| Summary: | 碩士 === 國立成功大學 === 製造資訊與系統研究所 === 102 === Consumer demand is an important basis for product innovation and service improvement. Traditionally, consumer demands are identified through the interactions of sale staff with consumers, expert interviews and questionnaires. With the rapid development of network technology and various social networking, enterprises may be able to understand consumer demands through internet review. However, there still exists technological issues to obtain valuable information from massive network data. Therefore, a systematic methodology to identify enterprise key customer opinions on internet is necessary.
This research first designed an automatic consumer perspective integration model via the concept of speech combination, machine learning: clustering and classification. A consumer perspective acquisition mechanism was then developed based on this model. With this mechanism, enterprises are able to obtain closer consumer opinions and thus capable of supplying more customer-desired products, and standing on an advantageous, competitive position in advance.
|
|---|
