An Analysis of Cash Rebate Card with High Rewarding Rates:A Case Study

碩士 === 國立暨南國際大學 === 財務金融學系 === 102 === Through this paper, we can find the reasons of the bank launched cash rebate card with high rewarding rates. It’s reasons that the bank attempted to increase the market share of credit card, valid card numbers, other incomes of credit card, and other business e...

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Bibliographic Details
Main Authors: Kuei-ching Chung, 鍾桂景
Other Authors: Kuan-Cheng Ko
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/63187360762034988634