Investigating M-satisfaction and M-loyalty in India’s M-shopping market
碩士 === 國立交通大學 === 科技管理研究所 === 102 === In the recent times people have the habit of using mobile phone to get online and to do online shopping. As India is one of the fastest growing markets in the world in terms of mobile perception, with over 930 million smartphones users so there are huge opportun...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8u9x4a |