A study of factors affecting consumers’ intention to use mobile banking
碩士 === 國立交通大學 === 資訊管理研究所 === 102 === The purpose of this study is to develop a theoretical model to explain consumers’ intentions to use mobile banking. A research model based on the tripartite model of attitude with cognitive, affective, and past behavior components is proposed to examine consume...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84401849215854660620 |