The Study of the Influence of Country-of-Origin Image and Brand Image on Smart Phone Purchase Intention :The Case of National University’s Students in Taipei Area.
碩士 === 國立交通大學 === 經營管理研究所 === 102 === The smart phones industry has developed rapidly in recent years. According to MIC investigation, Over than 9.17 million people has a smartphone in Taiwan. Worldwide mobile phone sales to end users totaled 1.75 billion units in 2012. The gross output value of sma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/855d83 |