The Influence of Brand Image on Brand Loyalty of Smart Phone Consumers
碩士 === 國立交通大學 === 經營管理研究所 === 102 === The main purpose of this thesis is to survey the smartphone consumers’ purchase behavior and to study the influence of the smartphone’s brand image on the brand loyalty. Furthermore, the study added the generation variable derived from the demographic variables...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39008961255215794740 |