A Study on the Imapct of Brand Image and Promotion Activities on Customer Loyalty at Tea Chain Stores – A Case of Taipei Residents
碩士 === 國立交通大學 === 管理科學系所 === 102 === In recent years, competition on the beverage market is growing more intensive. Under the intensive chain stores of beverage markets, brand image and promotion activities both play a crucial role in the process of purchasing goods. The research aims to explore the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bpw9t6 |