The Influence of Anniversary Promotion Activities on Consumers' Behavior at the Department Stores -The Case of National University Students in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 102 === Recently, consumer behavior has been changed a lot, these day consumer preferring to purchase goods during specific period of time. Hence, this study will focus on the anniversary promotion activities hold by department stores, in order to find out the influence...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63w365 |