A Study of the Impact of Brand Equity and Country of Origin Image on Purchase Intention for Smart Phones - A case of National University Students in Hsinchu
碩士 === 國立交通大學 === 管理科學系所 === 102 === The Smart Phone shipments have been increased from 173.6 million in 2009 to 960 million in 2013. The Smart Phone is really a high growth market. Smart Phones also have changed human lifestyle. Facing with this highly competitive market, Smart Phone manufacturer...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5vgk3p |