The relationships among brand experience, brand resonance and brand loyalty in event marketing.
碩士 === 國立交通大學 === 管理科學系所 === 102 === Experiential marketing has become the stream of companies marketing strategy in Taiwan. The change from the traditional marketing to experiential marketing is attributed to the rise of Taiwanese income, and then customers demand more than shopping product or serv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05083973025714558731 |