A Study of the Impact of Brand Image on Consumer Behavior and Customer Satisfaction for Purchasing Open-shelf Type Skin Care Products ─ A Case of Female Consumers in Taipei City
碩士 === 國立交通大學 === 管理科學系所 === 102 === “Desires for beauty is woman’s instinct.” Nowadays the market scale of Cosmetics and Toiletries (C&;T) products has grown rapidly because of several reasons and trends like the awakening of feminist consciousness, economic independence of women, more selectio...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ubr872 |