The Market Entry Strategy of Kaohsiung Harbor under Regional Integration in Shipping Industry
碩士 === 國立交通大學 === 經營管理研究所 === 102 === The previous studies have few analyses from marketing perspective but a lot from resources base view. This study adopts the main shipping routes of the world top 21 shipping company to analyze Kaohsiung Harbor from demand and supply perspectives. First study uti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20785408636925150148 |