The Study of Integrated Marketing Communication Strategy of Financial Holding Companies – Using Wholesale Banking Business as an Example
碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 102 === The overbanking in Taiwan has been an issue ever since the government decided to liberate the establishing of new banks in early 1990s.The Legislative Yuan Republic of China passed the Financial Holding Company Law in June of 2001 with the intention t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n4762e |