A Study of Corporate Spin-off by Brand and Manufacturing -A Case Study of Company H -

• Main Authors: Wu, Long-teng, 吳龍騰
• Other Authors: Yang, Chyan
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/45zjcy

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 102 === Mobile phone markets are growing faster than anticipated. Nokia that was once the world’s leading brand of mobile phone has fallen behind in the market since 2012 because it didn’t foresee the big change of the mobile phone market and didn’t invest in the smartphone market. H company makes the same mistake by neglecting the change of the trend of the smartphone market. It’s keeping focusing on the high-end smartphone market makes him miss a huge chunk of the mid / low-tier market which is focus on the cost/performance ratio. As the increasing competition from Samsung, Apple, and other rising Chinese brand phone companies, H company gradually loses the market share. Its shipment has fallen out of the global top 10 list since 2012 and its sales have been on the decline for more than two years.