The Study on Marketing Strategy of Certified Public Accounting (CPA) firms- An example of Big Four CPA Firms

碩士 === 國立交通大學 === 管理學院高階主管管理碩士學程 === 102 === The CPA firms are people-based organizations selling knowledge and providing professional services to their client. According to a survey of 2012 Taiwan CPA firms’ services, which was released by Financial supervisory Commission (“FSC”) in July 2013, the...

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Bibliographic Details
Main Authors: Chiu, Li-Mei, 邱麗梅
Other Authors: Chu,Fong-Kang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/adzz3c