A Churn Analysis of Business-to-Customer e-Commerce of Women's Apparel at Taobao Shop Street

碩士 === 國立中央大學 === 工業管理研究所 === 102 === With the popularity of B2C e-commerce, online shopping has become an important issue. Online sellers of goods and services must be through the quality to retain old customers and develop new customers, online buyers only as a selection of trading partners and pu...

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Bibliographic Details
Main Authors: Yu-yuan Lin, 林鈺淵
Other Authors: Chin-yuan Ho
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/86705240879053381947