Brand Awareness, Ad Attitudes and Ad Features toward Engagement: An Empirical Study of Green Automobiles
碩士 === 國立中央大學 === 企業管理學系 === 102 === Because brand awareness and ad attitudes are important factors in customer’s engagement and customer’s purchasing decision, this research aims to investigate the relationships among brand awareness, ad attitudes and ad features to customer engagement on YouTube....
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2vm43k |