A study on the influences of others' conspicuous behavior on brand attitude
碩士 === 國立中央大學 === 資訊管理學系 === 102 === Due to the globalization trend, customer has more chance to buy luxury brand. The transaction amount of luxury brand reaches to 2170 billion in 2013. A Customer believes luxury brand is a symbol of high status and high reputation. In the impact of conspicuous psy...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/70939887834866703599 |