Exploring the Relationship between Customer Behavior in Value Co-creation and Happiness: An Empirical Study of Travel Industry
碩士 === 國立中央大學 === 資訊管理學系 === 102 === It is said that a human being’s ultimate goal is happiness’. Recently, when considering the transformation of consumers through purchasing, it makes sense to consider not only what leads to consumer downfall but also what leads to an especially happy life. Increa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76uzc7 |