A Study on Purchase Intention of Cartoon Stickers for Messaging Software — The Case of LINE
碩士 === 國立中央大學 === 資訊管理學系 === 102 === Along with the popularity of mobile devices and the Internet, instant message software has become a prominent tool for interpersonal communications. In Taiwan today, there are about 73% people using “LINE” as messaging tool. One of the reasons for its success i...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47b5m3 |