Consumers' Cognitive Dissonance towards the FREE Product
碩士 === 國立中央大學 === 資訊管理學系 === 102 === Free product is simply a product offered FREE, this leads the consumer to a perception of greater value concerning the receive the product. Since the value of non-monetary products are usually exaggerate. The dissonance presence between the reality and expec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s8aqk9 |