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碩士 === 國立中央大學 === 高階主管企管碩士班 === 102 === This study investigates how a company makes a new product development decision based on financial tools. New product development begins with market research and then industry analysis, strategy analysis to decide the values of underlying variables, and, finall...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77584516343620992513 |