The Research on the Relationship between Service Quality and Customer Satisfaction of A Tourism Factory - Using Brand's Health Museum as An Example

碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === In this study, a case of Brand’s Health Museum is chosen to examine the service satisfaction by internal customer survey. The survey from June 2, 2012 to June 28, 2013 has been collected with 931 questionnaires, and only 565 questionnaires are valid. There are...

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Bibliographic Details
Main Authors: Wei-Ting Chen, 陳韋婷
Other Authors: Hsin-Hung Wu
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/b4hbq6