BUILDING AND MEASURING SERVICE QUALITY SCALE OF RETAILING BUSINESSES IN TAIWAN – THE CASE OF COSTCO
碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === SERVQUAL established by Parasuraman et al. (1988) has been widely used in measure service quality, but many scholars pointed out that SERVQUAL cannot be applied to different industries and cultures. Therefore, Dabholkar et al. (1996) revised SERVQUAL to dev...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7kh255 |