Analysis of the Factors that Affect Consumers’ Intention of Using Mobile Commerce in Taiwan

碩士 === 國立彰化師範大學 === 企業管理學系 === 102 === The use of new Information and Communication Technologies like mobile telephony has experienced unprecedented growth, providing consumers with more agile and personalized communication. In terms of a research that is relevant to mobile commerce, we contend that...

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Bibliographic Details
Main Authors: Chun-Yi Liu, 劉君儀
Other Authors: Shih-Chi Chang
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/v53h2y